References

Pure Adventures is a brand name owned by LRB Flagship, Inc. In 2011, LRB enters its 17th year of operations. The company has been ARC appointed, is currently IATAN certified, and is licensed in Arizona. Tradenames are registered with the United States Patent Office. We carry $1M E/O policy insured by The Berkley Group. The company has been selected as the small business of the year in our local community, and our ownership recognized in local business magazines. The brand has been written about in feature stories and in support of many travel related stories over the years. National Geographic Adventure, Mens Journal, SmarterTravel.com, have selected our tours for the value offered by self guided trips along with the quality and cool itineraries that make a great package at a great price. We work with various offices of tourism and employ destination specialists in the regions that we promote. Our brand Discover France has won Best Website Award, Best Social Media Presence, from the French Government Tourist Office and been a finalist many times for various awards. National Geographic Selected Pure Adventures as one of the Best Adventure companies! We have been selected for BEST New Trips for 2009 and 2010 by National Geographic Adventure. Most recently our trips have appeared in Outside, the Boston Globe, American Airlines inflight magazine, and more.

We are members of the Better Business Bureau (Central/Northern Arizona Chapter), and approved by BBB with their Online Reliability program. Our history is accessible by clicking the logo at the right. We are the same organization as Discover France which is the brand originally registered with BBB.

We are a member of the Adventure Travel Trade Association (ATTA) and were part of the 2006 and 2009 ATTA advisory committe for the annual Adventure Travel Summit. We are endorsed by IATAN as a Travel Service Intermediary meeting the strict standards of eligibility. We offer our own travel insurance to our clients through CSA Travel Protection Insurance and Global Rescue. We have pages of testimonials from customers who have traveled with us previously, and we keep a large file full of magazine and newspaper stories/articles about our companies. Just contact us to receive fax copies.

In 2007-2008, Discover France/Pure Adventures took all tours CARBON NEUTRAL and a portion of each tour sale went to support Sustainable Travel International Projects including wind generation power plants. Read about our off set projects, our philosophy, and get details about how we put our money where our heart is on this matter! In 2009, we were forced to cut back on tour costs for our clients and are not able to contribute at the same levels, but we remain a member and supporter of Sustainable Travel International.

Discover France along with Cycling Classics, and Pure Adventures supports Race Lab U23 cycling - an Arizona based youth development cycling team focused on exposing future pro cyclists. Our founder races for Racelab and is an officer in the organization. LRB contributed to the Lance Armstrong foundation, and has done so in years past through the Tour of Hope and Peleton Project. We support MS 150 riders, and we donate to the International School of Arizona, the Arizona Wilderness Coalition, the Vietnam Veterans Assn of the Valley, and Big Brothers/Big Sisters. LRB Flagship contributed a small portion of each tour sale to Save the Children, Lance Armstrong Foundation, and Arizona Wilderness Coalition totalling $9000.

More testimonials are shown on this page.

"We loved the Vineyards of Provence tour and had such a great honeymoon. I would definitely do a bike trip again. I was impressed at how well organized everything was and our hotels and meals were fantastic!"
- S. McCracken

"I can't thank you enough. You have allowed our family to experience something deep that will remain as wonderful memories, all our lives."
- Mary M.

"Thanks to Discover France for the best vacation I've had in years!"

- Jeffrey P.

"Everything was very well coordinated. We hope to take another tour next year!"
- Anne A.

"it was a great experience that I've recommended to friends and would love to do again."
- Jeff C.