Pure Adventures is a brand name owned by LRB Flagship, Inc. In 2008, LRB enters its 14th year of operations. The company has been ARC appointed, is currently IATAN certified, and is licensed in Arizona. Tradenames are registered with the United States Patent Office. We carry $1M E/O policy insured by The Berkley Group. The company has been selected as the small business of the year in 1998 in our local community. We work with various offices of tourism and employ destination specialists in the regions that we promote, and our brand Discover France won Best Website Award for 2006 from the French Government Tourist Office. LRB Flagship is a joint venture owner in the France based Cycling Classics, SARL. Cycling Classics is licensed and bonded in France and focuses on high level cycling only experiences for strong cyclists. National Geographic Selected Pure Adventures as one of the Best Adventure companies in 2007!

We are members of the Better Business Bureau (Central/Northern Arizona Chapter), and approved by BBB with their Online Reliability program. Our history is accessible by clicking the logo at the right. We are the same organization as Discover France which is the brand originally registered with BBB.

We are a member of the Adventure Travel Trade Association (ATTA) and was part of the 2006 ATTA planning committe for the annual Adventure Travel Summit. We are members in good standing of the Better Business Bureau (Central/Northern Arizona Chapter), as well we are endorsed by IATAN as a Travel Service Intermediary meeting the strict standards of eligibility. We offer our own travel insurance to our clients through CSA Travel Protection Insurance. We have pages of testimonials from customers who have traveled with us previously, and we keep a large file full of magazine and newspaper stories/articles about our companies. Just contact us to receive fax copies.

In 2007, LRB Flagship, which owns the brands Pure Adventures, Discover France, and Cycling Classics started taking all of its cycling and hiking tours Carbon Neutral with a more than $9000 contribution to Sustainable Travel International. We continue that trend in 2008. Read about our off set projects, our philosophy, and get details about how we put our money where our heart is on this matter! Its an important differentiator and we want you to know you can travel with peace of mind.

Discover France along with Cycling Classics, and Pure Adventures supports Race Lab U23 cycling - an Arizona based youth development cycling team focused on exposing future pro cyclists. Our founder races for Racelab and is an officer in the organization. In 2006, LRB contributed to the Lance Armstrong foundation, and has done so in years past through the Tour of Hope and Peleton Project. We support MS 150 riders, and we donate to the International School of Arizona, the Arizona Wilderness Coalition, the Vietnam Veterans Assn of the Valley, and Big Brothers/Big Sisters. In 2006, LRB Flagship contributed a small portion of each tour sale to Save the Children, Lance Armstrong Foundation, and Arizona Wilderness Coalition totalling $9000.

If you would like to visit these 4 star rated charities (top rating for efficient use of donor funds) donate to these organizations, please see these links:

We can provide additional testimonials and magazine articles as well as organizations who can act as references upon request. Below are just a few of the comments from customers who have traveled with us previously. More testimonials from 2007 and prior are shown on that page.

"We loved the Vineyards of Provence tour and had such a great honeymoon. I would definitely do a bike trip again. I was impressed at how well organized everything was and our hotels and meals were fantastic!"
- S. McCracken

"I can't thank you enough. You have allowed our family to experience something deep that will remain as wonderful memories, all our lives."
- Mary M.

"Thanks to Discover France for the best vacation I've had in years!"

- Jeffrey P.

"Everything was very well coordinated. We hope to take another tour next year!"
- Anne A.

"it was a great experience that I've recommended to friends and would love to do again."
- Jeff C.