Only with Pure Adventures

Pure Adventures—and its sister brands, Discover France Adventures and Cycling Classics—offer unmatched local expertise, insight and connections to design both ready-made and custom self-guided and multisport vacations in a variety of European destinations that offer exceptional quality, value and personal engagement with people, community and culture. About Pure Adventures

When we develop tours and look for our local support service providers it is always with an eye to meet our promise to our clients, which is to ensure that every vacation you take with us is a great value, full of fun and discovery and uniquely yours.

Pure Adventures is the ONLY active travel cycling outfitter that as a member of the Discover France collection of brands, possesses unmatched local expertise, insight and connections to design both ready-made and custom self-guided biking and multisport vacations in western Europe, all of which are specifically tailored for active, curious and confident travelers who seek out vacations that offer both uncompromising value and inspire personal engagement with people, culture and community located in markets with active international travelers, who crave freedom, flexibility and empowerment to author their own unique vacation ‘story’ in an era of increasingly homogenous and predictable ‘me-too’ packaged vacation travel offers.

Pure Adventures Attributes

=> Established: we have been in business since 1994, pioneering self-guided bicycling & hiking vacations in Europe (specifically France). We are the only active travel outfitter based in France with a US sales office. We continue to be an award-winning leader in the field and we are financially sound and operationally strong.

=> Professional: We are committed to giving our clients’ the best service and experience possible, and have the staff, systems, and know-how to do so. We are organized, operationally efficient, and adhere to the highest work ethic.

=> Knowledgeable: we have unparalleled knowledge and unique insight on cycling and active travel itineraries in Europe, and all the little details that make a ‘good’ vacation a ‘great’ one. We also have a depth of experience in knowing what our clients want from their experience, and we carefully tailor our trips and the support services we provide to these personal needs.

=> Curious: We love to explore and uncover all the little out-of-the-way secrets and treasures (whether cultural, gastronomic, or otherwise) in the regions we operate in. Our curiosity is woven into extraordinary itineraries that allow our clients to experience the magic of discovery and their own curiosity.

=> Accessible: we pride ourselves on a quick response time, all the time. Our staff are warm, personable and friendly (not a call center), unassuming yet comfortably confident and proud of the exceptional value that we provide. We welcome and encourage client inquiries and will go out of our way to assist them.

=> Supportive: We understand that planning a vacation, and getting all the details right, can be daunting for our clients, especially for self-guided vacations. We have the full network of resources and support systems in place to ensure the seamless delivery of excellence from the moment clients contact us to the end of their vacation.

=> Progressive: From our technologically advanced systems and dynamic services we provide our clients, to our environmentally proactive policies and local community support, we are a forward-thinking organization that embraces positive change at a local, regional, and international level.



=> Expertise & Knowledge: we know the self-guided biking industry because it’s also the way we like to travel. We practice what we sell. We have honed our knowledge and skills over 16 years, and we know what makes a self-guided vacation great (and more importantly, what doesn’t). Our staff either lives in or has in-depth experience in the regions we sell.

=> Credibility: we pioneered self-guided cycling vacations in France over 16 years ago, and continues to set the standards for active adventures in France. From our professional staff who have lived in France, to onsite orientation staff, to award-winning recognition from leading travel magazines and national tourism associations, we are your trusted advisor is self-guided vacations. We are one of only four cycling operators in the world that are licensed by licensed by ASO as an Official Tour Operator for the Tour de France. We consistently receive high client satisfaction ratings.

=> Responsiveness: we pride itself on professionalism and a high level of service. This begins with being accessible and responsive, getting back to client inquiries in the fastest, most efficient, and friendliest way possible. When you email or call us (and we encourage you to), you get human contact and live interaction, not an automated script. And this extends to your trip where we provide 24/7 support.

=> Network: Having a smooth, fun-filled vacation adventure means having the network in place to deliver it. We are a truly international organization with sales & marketing office in North America and our headquarters and operations based in France. Many of our employees are natives of France. As a French organization, we are able to attract the best guides. We partner with best-in-class local outfitters in the other European countries where we operate.

=> Resources: Making a ‘good’ vacation a ‘great’ one is all in the details. In our case, we take care of them for you. Our routes/itineraries are carefully selected to provide you with the most authentic local experiences, from beautiful landscapes to historical sites to culinary delicacies. But we also equip you to be fully prepared for your adventure, with excellent equipment (new bikes every 2 years), comprehensive pre-trip information and tips, GPS units for self-guided trips, an onsite orientation, and custom road book to help you make the most of your trip.

=> Value: We believe that self-guided vacations are the best and most rewarding way to see Europe, whether it is by bike or on foot. They also happen to be great value, whether compared to fully-guided tours or equivalent independent travel. As a fully integrated French company, we are able to offer extraordinary value for France trips, and in other European countries we negotiate excellent rates with suppliers because of our volume and local presence. Thus, our prices are very competitive and often much lower than other outfitters offering the same overall level of quality and accommodations.

=> Processes: ‘Self-guided’ does not mean you’re out on your own the moment you select a trip. LRB has a very structured and proven process designed to prepare you for your adventure in every possible way. You will receive clear and informative documentation from us on a regular basis, and be informed when action is required on your part. We take care of all the arrangements in the least intrusive way possible, so you can look forward to your trip, not the logistics.

=> Community Support: We are firmly committed to a policy of sustainable tourism as means of preserving the world we live in. This includes making all our trips carbon neutral through our affiliation with Sustainable Travel International. We also believe in strong communities and ensuring we do our part. That’s why we sponsor a local Under-23 bicycle club, promoting the benefits of teamwork, fitness, and passion.