About Us

We support local businesses in the USA and abroad, every step of the way.

Family Owned Business

Thank you for visiting our site! As the founder of Pure Adventures, I want to welcome you to ask any question and explore all that we have to offer. We are a hands on, service oriented small business and we value every one of our travelers. We work hard to provide unique experiences that to a large extent, put you in control of your vacation experience. We have carefully designed every tour with our in-destination, local partners to create a truly unique experience. There is nothing ‘mass produced’ or commonplace about our offers!

We look forward to hosting you!

Sincerely – Loren T. Siekman, President/Founder & Mar Naibi, Partner/Aspen Office

Pure Adventures® is the premier boutique biking and hiking tour operator that offers private, custom, independent and guided travel in Europe, Asia, South and North America. Pure Adventures specializes in hand crafted travel for couples, families and groups who want active, immersive and meaningful experiences with their family and friends. Our travel experiences are customized around outdoor activities including: cycling, hiking, water sports, trail running, mountain biking and more.

In this era, savvy, adventurous travelers recognize that an artful balance of independence and support offers a much richer experience. An unscripted, serendipitous journey for less money than a standard 5 star package tour, is exactly what you will find at Pure Adventures.

A short story from Loren: “I stumbled into travel after living in France finding that riding my bike in the countryside was pretty amazing! I worked in Paris on the Disneyland project during construction and opening, and I didn’t want to leave.  My novel idea of bike tours in France wasn’t original! But, I did find out that the ‘non-guidee’ way often used in Europe was unknown in North America. There was at least 1 other Canadian company doing what I started, and I like to think that my brands including Pure Adventures popularized the term self guided for bike tours, hiking tours and other adventure travel. I wrote comparisons for early internet publications to explain what it was. Today, this concept has become much more popular and has also become dominated by budget oriented offers with bare bones services. At Pure Adventures, we have stayed focused on private, independent and custom travel but in a significantly greater service and support-oriented manner. We strive for higher quality offerings with more inclusions, more experiences and more support. Pure Adventures now offers private guided experiences in an independent way that retains authenticity, adventure and unique, local experiences. As we emerge from the Covid-19 pandemic, we will resume high quality, personalized adventures in a low volume, high service manner!  Your Trip, Your Way.”

A short story from Mar: “When I was a little girl, we lived in England for my father’s job. During that time, we traveled Europe extensively and I fell in love with the different cultures, scenery, food, and just the idea of going somewhere new. It’s safe to say that I caught the travel bug very early on! The last 12+ years I have worked exclusively in Travel & Tourism, based out of the small mountain town of Aspen, Colorado. Opening the Aspen office for Pure Adventures made perfect sense so that we could grow our product offerings here in the Roaring Fork Valley and also, it allows us to provide premium customer service to our local customers. I’m beyond excited to share these incredible trips with everyone here; it’s really a natural fit for such outdoorsy and adventurous people. Additionally, I’m so in love with this area that it is a pure pleasure to share my home with folks coming in from out of town to adventure here!”

A Sample of a Pure Adventures Tour


The Details About Us

In 2019, our parent company celebrated 25 years in the travel industry with nearly all of that time focused on bike tours, hiking tours, and outdoor adventures. We support local businesses in the USA, Canada and abroad and in each destination, we service every booking we manage.  Pure Adventures® was founded by Loren Siekman, who also founded Discover France Adventures, Cycling Classics, and GotoParis, that began in 1994 as a travel agency. Service is at the core of our operation and all that we know, makes traveling with us a great choice. In 2019, we opened our Aspen, Colorado office, headed up by partner Mar Naibi. See Pure Adventures’ reviews and Gold level rating in Tour Radar.

Learn more: [Best Trip Winner by Active Times] [Outside Magazine Best California Tours] [Everett Potter Interview.] [References]

To learn more about the Pure Adventures model and our version of private, independent self guided travel, see our page: Pure Adventures and our self guided tour model.

Contact us in a variety of ways but know we are always available by phone! Our customer service is VERY important to us and we want to have you come back again and again!


Why Pure Adventures?

The focus: private, independent, custom adventures and private custom guided group travel.

We are fierce advocates for memorable and immersive vacations that empower, inspire, challenge, and surprise you. Instead of always settling for someone else’s preset itinerary or fixed dates, we work with you to create a more personalized journey.  We have itineraries in so many destinations we have something for most people seeking a great value adventure experience of a high quality.  We can work with you to customize for either independent or guided programs.  We know that upscale, savvy, adventurous travelers are seeking the perfect balance of independence and support to maximize their vacation experience and that is what we deliver.

See why Pure Adventures is unique! | Reviews and News | Pure Adventures Adopts the ATTA VALUES and pledges support! 

See how we rate the level of difficulty for a trip, including our comfort ratings and independence ratings.

Going Local – Our Local Suppliers & Our Small Business

Cyclists on a bike path in Belgium

When you book a tour with Pure Adventures you are supporting local business – multiple small businesses in the destination where you visit, as well as USA and Canada based small business. The vast majority of your trip costs go to the local destination:

– we partner with local experts, from the region, who know the best routes, the best sites, the restaurants, the best of their homeland and we pay them to help us build a trip, design the experiences, meet you for orientation or guide the tour, and be available to help throughout your trip, while you are there. All of our local partners are licensed, pay taxes, have experience – are 100% legit which means no surprises!
– we pay all local hotels, usually independent and family operated
– we pay our local transport companies: to move your luggage, do airport or station transfers, support you if you have a problem during your trip, local bus companies for groups, local van rental agents, and more. Most often these are local independent transportation providers and drivers.
– we pay local guides when hiring guides; always certified, licensed, and professional; with essential local knowledge.
– we pay local wineries, restaurants, or any kind of tasting experience, cooking class, or other local cultural experience we include or offer in supplement.

A small portion of your trip payment stays in the USA to pay employees and the small businesses we contract with, such as our Toronto-based marketing team, our Philadelphia-based web developers, Seattle-based consultants, our Rhode Island-based forex broker, and so on. We pay local taxes and employ Americans and Canadians. Going local means supporting local small business around the world, not only in your destination. See more about our references and where we give back. An example: Adventure Travel Conservation Fund