References & Reviews

Rating sites, verification agencies, customer testimonials and customer stories all below

TourRadar Travellers' Choice Gold 2018 award

Pure Adventures is a brand name owned by LRB Flagship, Inc. In 2019, LRB enters its 25th year of operations. [Read more of our history in the interview with Everett Potter.] The company has been ARC appointed, is currently IATAN certified, is licensed in Arizona, and has been registered with the BBB for 17 years carrying an A+ rating. Trade names are registered with the United States Patent Office. We carry $1M E/O policy insured by AON. The company has been selected as the small business of the year in our local community and our ownership recognized in local business magazines. The brand has been written about in feature stories and in support of many travel related stories over the years. National Geographic Adventure, Men’s Journal, Men’s Fitness, Outside, SmarterTravel.com, have selected our tours for the value offered by our unique, private, independent, self guided tours.  The New York Times even included our tours in a piece written years ago, which still drives interest!



Media references: See the section below. [Back to About Us]

March 2019 – Bicycling – Best Of Selection

July 2019 – Forbes – Are Self Guide Tours a Happy Middle Ground for Millennials? 

Recent Reviews posted at each tour page  |  
More reviews at  Adventure.travel

Pure Adventures BBB Business Review

We are members of the Better Business Bureau (Central/Northern Arizona Chapter), with an A+ rating, and approved by BBB with their Online Reliability program. Our history is accessible by clicking the logo at the right.

We are one of the first members of the Adventure Travel Trade Association  (ATTA) and now contribute to the Adventure Travel Conservation Fund. See below.

We are endorsed by IATAN as a Travel Service Intermediary, meeting the strict standards of eligibility. We offer our own travel insurance to our clients through Travel Guard, Travel Safe, and other providers with applicable coverage for our clients.

Pure Adventures has sent a portion of tour receipts to Sustainable Travel International and is a supporter of environmental protection efforts in all areas. See our current donation recipient; the Adventure Travel Conservation Fund. We are currently striving to offer more vegetarian dining options on tours and we are taking a strict stance against factory farming around the world.

Pure Adventures supports local cycling and in past years, has contributed to youth and U23 racing development. LRB contributed to the Livestrong foundation and has done so in years past through the Tour of Hope and Peleton Project. Additionally, we support MS 150 riders. We donate to the International School of Arizona, the Arizona Wilderness Coalition, the Vietnam Veterans Association of the Valley, and Big Brothers/Big Sisters. LRB Flagship contributed a small portion of each tour sale to Save the Children, Livestrong Foundation, and Arizona Wilderness Coalition.

We work with various offices of tourism and employ destination specialists in the regions that we promote. Our previous brands won Best Website Award, Best Social Media Presence, from the French Government Tourist Office and been a finalist many times for various awards. National Geographic Adventure selected Pure Adventures as one of the Best Adventure companies! We have been selected for BEST New Trips by National Geographic Adventure. Our trips have appeared in Outside Online, the Boston Globe, American Airlines inflight magazine, and more. In the USA, we have established an exclusive partnership with one of the best logistical outfitters in the western USA with 20 years experience in cycling, trekking, hiking, white water tours, corporate events and team building. Combined, that is 40 years experience! Numerous tourism boards in the west refer business. For current release and media info contact us: info@pure-adventures.com January 2016: Examiner.com New Tours in Tuscany, Rioja, Dordogne for 2016! September 2015: Recommend– Pure Adventures Tours Spain Cycling Tours March 2015 Outside Magazine– Pure Adventures Tours in support of California Best Road Cycling! January 2015 – Travel Pulse Article New Tours March 2014 Issue – Men’s Fitness – feature story on Mountain biking in Sedona – Pure Adventures June 2014 – Next Avenue – Boomers and Bicycle Vacations May 2014 – Travel to Wellness– Puglia Cycling Tours February 2014 – Sydney Morning Herald – Costa Brava Spain Cycling January 14, 2014 – Pure Adventures Announces New Tours in Andalusia Spain January 2014 – Los Angeles Times – Sedona Mountain Biking November 15, 2013 – USA Winter Tours in the Desert Southwest September 30, 2013 – Sunny & Warm in Europe this Winter – Save with Off Season Travel 7 Self Guided Trips Worldwide – About.com Romar Traveler – Portugal Biking Tours Dallas Morning News – Ireland Cycling Tours Global Traveler – European Self Guided Cycling Tours

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