Dear Canada,
At Pure Adventures, we are deeply saddened by the state of the world today. These are challenging times, and as a small, US-based company with team members in the US, Canada, and Mexico, we feel the weight of the struggles faced by so many around us. Our small team of passionate tour experts and marketing professionals – located across these three countries – are the heart of everything we do. They are talented and compassionate individuals, and we are immensely proud to support them and their livelihoods.
We are angry and frustrated by the actions of the current leadership, which continue to disrupt and devastate. If it were within our power, we would change these circumstances without hesitation. We, too, are profoundly impacted by recent events: soaring inflation, significant tariffs, and numerous friends, family, and industry colleagues who have lost their government-funded jobs. Combined with the fact that half of our customer base is in Canada, these hardships have far-reaching effects across our entire team and business.
This is not the first time Pure Adventures has faced monumental challenges. The pandemic was ruinous for our small business, pushing it to the brink of survival. We endured years of uncertainty, relying on the generosity of others to feed our family while also mourning the loss of one of our parents to COVID-19. Only recently have we bounced back to pre-pandemic volumes, thanks to the resilience of our team and the trust and loyalty of our wonderful customers.
Through it all, we have remained steadfast in our commitment to making a meaningful difference wherever possible. At Pure Adventures, we proudly support charities dedicated to conservation, homelessness, human rights, and animal welfare. Our team has volunteered countless hours to the International Rescue Committee (IRC) in aid of refugees -an organization that has been completely shattered by recent government funding cuts. These efforts embody our core values: compassion, the defense of human rights, environmental stewardship, and the enduring belief in the power of connection.
When you book a tour with Pure Adventures, you’re not just planning your next adventure – you’re directly supporting our small team of individuals in the US, Canada, and Mexico who work tirelessly to create exceptional travel experiences. Your choice to travel with us directly supports our dedicated team while also contributing to the sustainable travel practices and vital conservation efforts that we, as a tourism-focused company, embrace.
Travel is more than just an escape; it’s a way to bring people together, support livelihoods globally, and celebrate the beauty of our shared planet. By choosing to travel with Pure Adventures, you’re helping to create a ripple effect of positivity and support in these uncertain times.
Thank you for your continued trust and kindness. Together, we can weather these challenges and hold onto hope for a brighter, more compassionate future.
Sincerely,
The Pure Adventures Team
To our Canadian customers, please contact us for a special offer.